Planning a social media campaign can be daunting. Where do you start? What should you post?
This 4-week plan offers a framework to customise for your own interests and audience.
Not everyone wants to see what you made for breakfast – unless you’ve written a cookery or diet book. What might be relevant for some authors may not be useful at all for others. With this plan you can take the ideas you like, and discard the ones you don’t. There’s no one-size-fits-all solution to marketing, but you can build on this resource to produce your own custom plan.